Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

How does the cloud support business continuity?

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s data backups.

Leverage business intelligence to achieve your SMB goals

Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them.

What you need to know about identity and access management systems

Every day, your employees use applications and sensitive business data. Hackers, on the other hand, are out to steal the same information for their own gain. Worse yet, workers who turn rogue can easily steal your data. This is why implementing an identity and access management (IAM) solution is critical.

How your business benefits from technology business reviews

It usually takes a substantial amount of human and technological resources to manage a company’s entire IT system. This can be a challenge for many small- to medium-sized businesses (SMBs), as they tend to have limited resources. So if you want to ensure that your SMB’s IT assets are performing optimally, it’s crucial to conduct technology business reviews.

Why you should use a UPS for network hardware

Power outages are a major inconvenience to businesses. Even a few hours without electricity can lead to thousands of dollars in lost productivity and revenue. Fortunately, there’s something businesses like yours can do to reduce the effects of power outages, and that’s using an uninterrupted power supply (UPS) for your computers and networking equipment.