Making an outstanding website is not just about aesthetics. It’s also about giving site visitors and customers a great user experience while they browse your products and services. Having a good website is especially important now that people spend way more time browsing and shopping online than ever.

Your company website’s main purpose is to create an initial impression on potential customers. And because first impressions last, your website needs to be visually appealing, responsive, and up to date with web trends. This is why careful thought — and a splash of creativity — are important when it comes to designing your business website.

Your company website creates an initial impression on potential customers. And because first impressions last, your website must be visually appealing, responsive, and up-to-date with web trends. Your visitors must have a seamless experience while navigating your site.

If the longevity of a content management system’s (CMS) history is an important factor for you, Squarespace is one of the first and oldest. If ecommerce and analysis is an even bigger factor, they’re definitely for you. With their announcement and demonstration last week, Squarespace solidified itself as an excellent choice for SMBs focusing on internet-driven ecommerce.