Grabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.
Making an outstanding website is not just about aesthetics. It’s also about giving site visitors and customers a great user experience while they browse your products and services. Having a good website is especially important now that people spend way more time browsing and shopping online than ever.
Your company website’s main purpose is to create an initial impression on potential customers. And because first impressions last, your website needs to be visually appealing, responsive, and up to date with web trends. This is why careful thought — and a splash of creativity — are important when it comes to designing your business website.
Need a website that'll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.
1. Optimize your website for mobile devices
More people are now surfing the web on the go via smartphones, tablets, and laptops.
Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.
According to a recent survey of 1,800 consumers, 42% said they’re “very unlikely” to buy from unprofessional or ugly websites. If you’re wondering whether or not your site could fall into that category, check out these key indicators.
A variety of professional photos
From pictures of your products to team photos, high-quality images are arguably the most important thing on your website.
Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates.
These days, it’s almost impossible to see a business that does not have a website. Even small businesses have taken to the Internet to find more customers and create an online presence. The problem is, with so many companies creating their own websites, yours can get lost in the shuffle.