Is Hardware-as-a-Service worth it?

Hardware-as-a-Service (HaaS) is not a new concept. Similar to Software-as-a-Service (SaaS), where you pay a monthly fee to a service provider in order to use a piece of software, HaaS lets you do the same to use state-of-the-art hardware. But what benefits does it offer your business? Big savings For SMBs, cash flow is a […]

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

Keep the Cloud affordable with these tips

Despite the Cloud being a powerful and cost-effective solution that many small- and medium-sized businesses welcome with open arms, there are hidden costs that some business owners might not be aware of. It might cost you little at first, but it has the potential to snowball and cost more than your weight in gold. Follow […]

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

How to keep Mac computers safe

When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips: The basics Let’s start with the basics and […]

Boost your SMB’s social media presence

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage: […]