“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

Most small and medium sized businesses have a tight marketing budget - especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.

Social media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer guidance.

Are you confused on just how to measure the value of your company’s social media? Don’t worry about it because you are not alone. While there is a lot of information out there in regards to the subject, it is something that experts still don’t necessarily agree on.

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

We are rapidly closing in on the end of 2015...and with all the security breaches, disaster preparedness, corporate hackings and everything else I've blogged about this past year, I thought we'd dedicate our last blog of the year to a fun, little review of the ten best "nerdy' gadgets of 2015...

So let's begin, shall we??!!

10. SAMSUNG GALAXY NOTE EDGE

In Samsung's vision of the electronics future, curved is the new flat.

For the last two weeks, I have been using our social media postings to support Domestic Violence Awareness Month.  It became very clear to me last year, the tech world had a huge connection to the ugly reality of Domestic Violence, from the dark side of GPS usage to stalk victims, to the bright side of Safety Apps for quicker responses to a victim in crisis.