Whether it’s food delivery or your daily commute, speed matters. And when it comes to website load time, this principle couldn’t be more true. Today, people expect a site to load in one to three seconds — so how does your WordPress site measure up? If you’re looking to increase your site’s speed, here are some tips that can help.

Decades ago, five seconds was a completely acceptable time to wait for a page to load. But today,  internet speeds have become faster, and most users expect a page to load as soon as they open it. If your website doesn’t load in a second or two, visitors will simply close it.

Whether it’s instant coffee, a quick commute or fast food, in today’s world, speed matters. And when it comes to websites, this principle could not be more true. 21st century Internet surfers expect a site to load in at least three, if not two seconds.