I have really gotten into researching the importance of "Business Continuity Planning", and the psychology behind it. So, let's start with what a "Business Continuity" or "BC" Plan is...
"A business continuity plan is a plan to continue operations if a place of business is affected by different levels of disaster which can be localized short term disasters, to days long building wide problems, to a permanent loss of a building".
The first word in that paragraph that strikes a fearful chord in the hearts of many is "disaster". No one wants to think about a disaster striking them or their loved ones, but with over 600 disasters, natural or technical, happening worldwide annually, the odds are likely that you'll be involved in one in your lifetime.
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