STOP…THINK…CONNECT…by dStringer

I almost never open up a blog with statistics, but...please read below...it's fascinating and very telling of today's issues...

  • Concern about identity theft rates slightly higher than fears of job and healthcare loss. 54 percent of Americans are extremely concerned about loss of personal or financial information. To place this is in context, 53 percent are concerned about losing their jobs, while 51 percent feared not being able to provide healthcare for their family.
  • Nearly two-thirds of the American public have heard, read or seen something about online safety and security issues recently. However, most of what the news they remember is negative: identity theft, privacy loss, and increased frequency of attacks.
  • When asked why they don’t always do all the things they can or should do to stay safer online, Americans said they simply lacked the information or knowledge (28 percent) – a surprising finding that surpassed other hurdles often cited by the media. Only 12 percent said online safety was too expensive, while just 5 percent said they were too busy to take the extra step.

Enter "STOP...THINK...CONNECT..."

So...what is this?

STOP...THINK...CONNECT.org is a global cybersecurity awareness campaign to help all digital citizens stay safer and more secure online.

The message was created by an unprecedented coalition of private companies, non-profits and government organizations with leadership provided by the National Cyber Security Alliance (NCSA) and the Anti-Phishing Working Group (APWG). 

The campaign was launched in October of 2010 by the STOP. THINK. CONNECT. Messaging Convention in partnership with the U.S. government, including the White House.